Water conservation is difficult without water efficiency. You might say that conservation without efficiency is mere deprivation, which does not meet the definition of sustainability.
Efficiency means using resources responsibly, planning for usage, and pioneering scientific advances that make it easier for American consumers to select more sustainable products. Otherwise, they won't buy them or buy into conservation.Bad experiences with so-called conservation products have soured many consumers, making it harder to break through to a skeptical public about the real benefits of using less water. Everyone connected with the plumbing industry - from manufacturer to plumber - was negatively impacted when legislation mandating low-flow toilets in the early 1990s got a few years ahead of the technology. Manufacturers have long-since solved those problems, but the American consumer still remembers.
source: www.safeplumbing.org
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